CHALLENGE

Before creating furnishsure, I hypothesized that consumers wanted a tool to help them visually design their home. Research indicated that users were comfortable decorating their space, but took extra steps to avoid a bad shopping experience.

GOAL

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COMPETITIVE ANALYSIS

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Competitive Landscape reflects the stores that survey respondents preferred most. People liked shopping for home furnishings at IKEA and Target in person, while Amazon and Wayfair were popular online retailers.

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DATA WAS GATHERED FROM:

36 survey respondents

&

10 in-person interviews

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USER PERSONAS

Developed with survey results and first 5 interviews.

Interviewees at this time were most concerned with being able to make an informed decision when purchasing a product online. Concerns about quality & texture were priority, especially if it came to buying a large item. Consumers also mentioned that they would like a variety of items to choose from to personalize their space.

Preferred tools they utilized were detailed customer reviews, realistic photos, and accurate product descriptions.

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STORYBOARD

Developed with the last 5 interviews.

Interviewees during this round of research specified that they would buy small items online, and larger items (like beds and tables) in person. Large furniture was not typically purchased online because returns are time consuming, and the items were heavy and difficult to return.

Storyboard portrays a "wish list" scenario from this group of interviewees.

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This round of user testing provided feedback on features, navigation, descriptions, and layout of a product page.

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LO FIDELITY WIREFRAMES

MID FIDELITY WIREFRAMES

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CONCEPT TESTING & ANNOTATIONS

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MOODBOARD

While deciding on a palette for the website, I considered my users' affinity for textiles and material quality. To add a unique flair, a blood orange color was added for a striking contrast when paired with cool tones.

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STYLE TILE

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HI FIDELITY WIREFRAMES

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Test return flow for the first time, gather additional feedback from users.
Interview business owners regarding my return flow, identify how we can develop a better furniture return process.
Potential user flows can include tracking, notifications, and a more personal touch to the return process.
Add features to share products pages with friends.